Insight

Tesla vehicles have 8 cameras with 360 degree visibility around the car at up to 250 meters of range.

Idea

What if we utilized the existing camera technology on Tesla vehicles to create a new kind of user experience?

By taking footage from the cameras both outside and inside the car we developed a new type of road trip. One where you design choose the sights you want to see and Tesla figures out where you’ll charge along the way. At the end of the trip you’ll have a video re-cap so that you can look back on the places you went and the things you experienced.

Interface

Landing Page

Instagram

Evolution of Storyboarding/Planning

Adjustments made due to weather, schedules, deadlines, and not interfering with the Tesla owner's gaming hours

BTS

And in case you were wondering what it looks like when you don't know you're about to go from 0mph to 60mph in 2.7 seconds..