Barcode X Brooklyn Nets Partnership Campaign

For Barcode’s partnership with the Brooklyn Nets, I designed a suite of branded assets to enhance both on-site presence and athlete experience. My work included large-format billboard and truck graphics, dynamic LED banner designs for the Barclays Center coliseum, as well as custom-branded towels, coolers, and seat backs for the team. The visual direction aligned with Barcode’s modern, performance-driven identity, integrating seamlessly into the high-energy atmosphere of professional basketball. This campaign brought cohesive brand visibility across multiple touchpoints—on the court, in the stands, and throughout the city—strengthening Barcode’s connection to elite athletic performance and lifestyle.