Barcode X Victor Wembanyama Campaign

As part of a high-impact branding initiative, I led the design of out-of-home (OOH) visuals for Barcode’s collaboration with NBA star Victor Wembanyama. This included large-scale billboard graphics, truck wraps, and point-of-sale (POS) displays, all created to amplify the brand's visibility and align with Wembanyama’s rising influence. My approach emphasized bold, energetic design elements that fused Barcode’s sleek aesthetic with Wembanyama’s dynamic persona, ensuring visual cohesion across all touchpoints. The campaign successfully brought Barcode’s message to the streets, reinforcing its presence through strategic, attention-grabbing visuals.