Barcode X Megan Thee Stallion Campaign

To celebrate the launch of Megan Thee Stallion’s signature flavor with Barcode, I developed a vibrant and high-impact visual campaign that captured her bold energy and Barcode’s performance-driven brand. The project included eye-catching billboards, a fully branded tour bus, and custom mock album covers—all designed to fuse the worlds of music, wellness, and culture. The creative direction highlighted the new flavor’s personality while elevating Barcode’s identity, resulting in a cohesive campaign that resonated with fans and fitness enthusiasts alike. Every visual touchpoint was crafted to reflect Megan’s unapologetic style and the refreshing power of Barcode.